I found this campaign in particular to be very interesting and enticing. The reason being because it is quite unusual to see a primarily female targeting cosmetic brand to be introducing a campaign that targets both men and women. It isn't gender specific, and I think this really reflects the direction that the
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One thing that I have found particularly useful and interesting for this project, is researching the male use of make-up in the YouTube community. Huge influencers such as James Charles and Jeffery Star are often advertising products for massive commercial brands, and the fact that gender isn't even mentioned is so amazing. This is something that I wish to echo in my campaign. I like the idea of not having to justify that a product is gender specific, because this
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Flyer flat plan
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Unit 20 Flyer Flat Plan by Hannah on Scribd